Local garden & cafe
brand identity + packaging design
Local was inspired by my passion for eating well and living well. the challenge was to choose a product to sell at the San Diego Public Library and design it’s branding and packaging design. I began with a theme, which was "farm-to-table” and “handmade.” the logotype followed, then the complete logo which set the design style for the remainder of the packaging design. Since eating well is something that I apply to my own lifestyle, i thought about what i would like to see in my favorite grocery store. With the appropriate mixture of organic materials, hand-rendered type, and rough sketches, I believe that I have accomplished my goal.